Last week, we discussed three compelling reasons why home builders need to write blogs. A frequent question we receive from home builders is, “Okay I have a blog, now what do I write about?” Selecting what to write about can be the hardest part of blogging, especially for a housing professional without an English degree. We understand that your days are better spent running your business than brainstorming blog article topics, which is why we’ve created this list. Below are 7 possible topics for blog articles you can easily write in an hour or two. Take the time to read through the list, think about which topics can be adapted for your business blog, and start writing!
Blog Article Topics for Home Builders (and Other Housing Pros)
1. Before and After – Select one room in the home of a recent build and include photos of the room before your services and after (great for renovations). Be sure to include sources for fixtures, names of paint colors, and your personal input on why you chose each fixture and design element.
2. Behind the Build – Tell your personal account of the building of a home. Why you building the home/neighborhood where it is, why did you add special features to the home (explain why you chose to use a tankless water heater over a tanked heater, or the benefits of using BluWood), and anything else interesting about the home. This can be divided into a series of posts that can be posted as the home is being built or in one cumulative post after the home is completed.
3. The Inside Scoop – Give your take on the latest technology, design styles, and trends in home building today. What should homeowners know before selecting an open floor plan? Are tankless water heaters really worth it? Do two-story living rooms really raise your utility bills? By answering these questions, you will be seen as a voice of authority and someone the reader can trust. Select one question per blog post.
4. Around the Water Cooler – Your blog is a great way to get personal and highlight the amazing people that work at your company. Did your business sponsor a fun run for charity? Did you have a tacky sweater party? Did you win an award? Share it on your blog! Your customers will feel a deeper connection with your business once they know the names and faces of your company, not just your logo.
5. History Lessons – Share the story behind your business. Who started your business and why? Who are the main builders at the company and where did they go to school? This is a great way to delve into the behind the scenes of the founding of the company, especially if you’re a family business that has been around for decades.
6. Advice from the Pros – Similar to “The Inside Scoop”, this is a series of posts where the builder showcases his knowledge of the people he builds for. Instead of writing about the technology that went into building the home, the builder can answer questions that only someone with real-life experience would know the answer too. Answers to questions like, “What should a family with kids look for in a home?” and “What should I look for if I know my disabled mother-in-law will be moving in?” will make for interesting blog posts.
7. The Home Buying Process – While your daily life is focused on the building of homes, those that will buy a home built by you are thinking of financing, relocating, and saving for a down payment. Making handy buyer’s guides on these topics will help your future homeowners understand the home buying process and hopefully ease the closing process. These articles can also be emailed to those that have shown an interest in one of your homes (perhaps they attended an open house) as an added benefit from the builder.
And for all of these blog article topics, don’t forget to add photos! High-quality photos of your work will really enhance any blog post you write, plus it’s a great way to show off your work outside of an online portfolio.
We hope this list helps to give you some starting points for blog articles. Have any other blog post ideas? Let us know in the comments below!